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About Glow

I have spent my life watching stories move people to act.

Glow grew from everything that taught me about generosity: music, travel, nonprofit work, technology, and the belief that communities can do far more together than any of us can do alone.

Lucas Parry, co-founder and CEO of GlowLucas Parry · Co-founder and CEORead the story
Where it started

The stage taught me what a story can do.

I began volunteering with nonprofits around the world when I was seventeen. I helped build schools in Zambia, brought food, medicine, and clothing to remote communities in the Kalahari, and worked with schools and student camps in the Himalayas.

As a Nashville recording artist, I used music and stories to talk about hunger, poverty, clean water, trafficking, modern slavery, malaria, and the issues I had seen firsthand. At concerts, people gave. Then I had the chance to travel with nonprofit partners and see what that generosity made possible.

I learned that a story can move someone from caring to acting.

Lucas performing on stage
San Jose · 2014
Lucas playing guitar with children at a school
Uganda · 2004
Lucas with students at a school
Nairobi, Kenya · 2006
The missing piece

Creators had the trust. Nonprofits had the projects. What was missing was the infrastructure.

After music, I moved deeper into the nonprofit sector. I helped raise hundreds of millions of dollars, led creative teams, and saw how much strategy and operating work sits behind serious philanthropy.

I also built early video technology for the creator economy and became a technologist and inventor. As social media grew, attention and trust moved toward creators, artists, and athletes. They could move products, shape culture, and bring millions of people together. Many wanted to use that influence for something bigger but had no simple, credible way to begin.

Creators needed giving infrastructure built around their brands, communities, and stories.

Congo, an early platform for automating branded social video content
Trust + attentioncommunity action

“The people with the most trust had the fewest tools to turn it into lasting good.”

Lucas Parry

The vision

What if millions of people gave together?

Years ago, I wondered what would happen if one million people gave one dollar each. Technology has made the question much bigger. At $20 a month, 4.3 million people could contribute more than $1 billion in a year.

4.3M
people
×
$20
a month
×
12
months
=
$1.032B
in one year

We believe creators can lead some of the largest community funds ever built. Glow is building the infrastructure to make that generosity simple, credible, and visible.

Why Glow

Glow is a feeling of generosity.

Giving should not end with uncertainty about where the money went. When people can see what their generosity made possible, giving feels connected, human, and worth doing again. That feeling is Glow.

Friends reunited through years of shared nonprofit work

Generosity has changed my life more than once. Glow is about helping more people feel what generosity can do when the story comes back.

Lucas Parry · Co-founder and CEO

What we are building

Infrastructure for community giving at a new scale.

Glow connects creators and their communities with brands, nonprofit partners, family offices, foundations, and the infrastructure needed to put collective generosity to work.

  • Creators bring trust and attention.
  • Communities give together.
  • Brands and philanthropic partners add capital and expertise.
  • Nonprofits do the work.
  • Glow builds and runs the infrastructure connecting them.

The goal is simple: make it easier for communities to give together and see what their generosity made possible.

A community meal program serving hundreds of children
How Glow is structured

Technology and charitable infrastructure, working together.

Superglow Inc. is a Public Benefit Corporation that builds and operates the Glow technology and experience. The Glow Foundation is a separate 501(c)(3) organization that receives and controls charitable funds used in Glow programs.

Learn more about The Glow Foundation

Superglow Inc.

  • Public Benefit Corporation
  • Technology and product experience
  • Program operations
  • Creator and brand support

The Glow Foundation

  • Separate 501(c)(3)
  • Charitable fund control
  • Governance and grantmaking
  • Receipting and nonprofit diligence

Help build the future of community giving.

Whether you are a creator, talent team, brand, or philanthropic partner, Glow gives your community a way to turn shared generosity into visible impact.

Book a strategy call Explore how Glow works