Frequently Asked Questions
About Glow
How is Glow different from other giving platforms?
Glow is built around community giving rather than one-off transactions.
Creators and brands can build an impact program around a cause and invite their communities to participate without starting and operating their own nonprofit. Glow provides the technology, community experience, program support, nonprofit-partner workflow, and impact stories behind it.
For donors, this means giving alongside a community and seeing what the group helped make possible.
For nonprofits, it creates another way to receive support from creators, brands, and their communities.
Who is Glow for, and what does Glow handle?
Glow is built for creators, talent teams, brands, and the communities around them.
You bring the mission, audience, and story. Glow can help shape the program, build the community experience, support campaigns, coordinate qualified nonprofit partners, and bring the impact stories back.
The services, participation options, and charitable structure are designed around each program.
Do creators or brands need to start a nonprofit?
No. Glow lets creators and brands build a community impact program without creating and operating their own nonprofit.
The Glow Foundation provides the separate charitable structure for approved programs. It receives and controls charitable contributions and supports grantmaking and nonprofit-partner diligence. Superglow Inc. provides the Glow technology and program services.
Where did the name Glow come from?
Glow is the feeling generosity should create.
Giving feels different when you can see what your community made possible. The name reflects the connection, joy, and shared accomplishment people should feel when generosity comes back as a real story.
Communities & Campaigns
What is a Glow Community?
A Glow Community is a group of people who give together around a creator, brand, shared cause, or impact mission.
Individual contributions are combined into a larger community fund that can support qualified charitable work. Members can follow the program, see impact updates, and participate in community decisions where the program allows it.
How do Glow Communities work?
Members contribute to a shared community fund through one-time or recurring giving.
The community may support a defined cause, nonprofit partner, project, campaign, or portfolio of charitable work. Glow supports the community experience and impact stories. The Glow Foundation receives and controls the charitable funds and approves grants.
Community members may recommend causes or provide input, but final charitable control remains with The Glow Foundation.
Can I start my own Glow Community?
Yes. Creators, talent teams, brands, and other approved community leaders can talk with Glow about building a community impact program.
The first step is a strategy conversation about your mission, audience, participation ideas, nonprofit partners, and the right charitable structure.
Can I join more than one Glow Community?
Yes. You can join more than one Glow Community and support different causes or community missions.
You can manage your memberships and recurring contributions through your Glow account.
Can community members help choose what the fund supports?
Some Glow programs invite members to recommend causes, nominate organizations, provide input, or participate in nonbinding votes.
The available options depend on the community and program. The Glow Foundation retains final decision-making authority over charitable assets and grants.
How can I suggest a cause, project, or nonprofit?
You can recommend a cause, project, or nonprofit through your Glow Community or by contacting the community leader.
Glow and The Glow Foundation review suggestions for mission fit, charitable eligibility, nonprofit diligence, program structure, and readiness to report what happened before a grant is approved.
What kinds of campaigns can Glow support?
Depending on the program, Glow can support:
- One-time cause campaigns
- Recurring community giving
- Creator-led fundraisers
- Brand matching programs
- Product or event-linked charitable commitments
- Community cause nominations
- Impact updates and follow-up stories
Every program is structured around its mission, participants, and legal requirements.
Fees & Transparency
How do Glow’s fees and fund allocations work?
Glow publishes a clear $100 at work allocation:
- 86% to programs: Supports nonprofit programs and approved charitable work.
- 10% to grow the impact: Supports community growth, donor stewardship, and stories that show people what their giving made possible.
- 4% to governance and giving operations: Supports governance, compliance, tax reporting, and receipting.
Any payment-processing costs are shown during checkout where applicable.
Why doesn’t 100% of every contribution go directly to nonprofit programs?
Responsible community giving requires more than moving money.
A program also needs charitable governance, nonprofit diligence, contribution records, tax reporting, receipting, community stewardship, and impact stories. Glow publishes the allocation so donors can see what supports programs and what supports the infrastructure around them.
Some platforms cover those costs through sponsors, optional tips, charity subscription fees, or separate processing charges. Glow’s approach is to show its allocation clearly.
What is Down to the Dollar?
Down to the Dollar is Glow’s commitment to show how community contributions are received, allocated, administered, and granted.
It helps communities understand:
- What came in
- How the fund was allocated
- What was granted
- Which partners received support
- What work was funded
- What happened next
The timing and level of detail depend on the program and the reporting provided by nonprofit partners.
Can I see the impact of my contribution?
Yes. Glow provides impact updates that show what the community funded and what nonprofit partners reported happened next.
Updates may include grant information, program results, photographs, field updates, and human stories where appropriate and consented.
Because individual contributions are pooled into a larger community fund, updates usually show the community’s collective result rather than attributing one outcome to one donor.
Trust, Security & Legal
How does Glow choose nonprofit partners?
Every nonprofit partner goes through Glow’s 35-step review before joining a program.
The review considers:
- Mission and program fit
- Governance and leadership
- Financial health
- Track record and program quality
- Risk and reputation signals
- Reporting and story readiness
- Willingness to learn and improve
The review helps Glow and The Glow Foundation make informed partner decisions. It is not a guarantee of future results.
What is a Glow Score?
A Glow Score summarizes the results of Glow’s nonprofit-partner review across its diligence categories.
It is designed to make partner information easier for communities to understand. A Glow Score is not a formal certification, credit rating, audit opinion, or guarantee of impact.
Why give through Glow instead of donating directly to a nonprofit?
Direct giving can be the right choice when you want to support one organization on your own.
Glow is designed for people who want to give together. Contributions can be pooled into a larger fund, community members can participate where appropriate, nonprofit partners are reviewed, and impact stories return to the people who gave.
Glow does not replace direct nonprofit giving. It makes community giving possible at a different scale.
Who controls the charitable funds?
Charitable contributions made through approved Glow programs are received and controlled by The Glow Foundation, a separate 501(c)(3) public charity.
Creators, brands, donors, and community members may recommend causes or provide input. The Foundation retains legal control and final decision-making authority over charitable assets and grants.
Is my contribution tax-deductible, and who provides the receipt?
The Glow Foundation is a U.S. tax-exempt 501(c)(3) public charity, EIN 27-4252335.
The Foundation provides donation acknowledgments for charitable contributions it receives. Whether a particular contribution is deductible depends on the donor, jurisdiction, transaction, and applicable law.
Purchases, sponsorships, rewards, and contributions made outside the United States may be treated differently. Please consult your tax adviser if you have questions about your specific situation.
How do I cancel a recurring contribution?
Sign in using the email address you used to give, then go to: Billing & Payments → Memberships → Cancel
If you cannot access your account, contact Glow support.
How does Glow protect my personal and payment information?
Glow uses security and privacy safeguards designed to protect personal and payment information. Payment information is processed through approved payment providers.
You can learn more about how information is collected, used, stored, and shared in the Glow Privacy Policy.
How does Glow handle feedback, concerns, or disputes?
Contact Glow support with questions, suggestions, account issues, or concerns about a community or program.
Glow will route charitable-fund, grantmaking, nonprofit-partner, privacy, billing, and platform concerns to the appropriate team or organization.
Email: info@jointheglow.com
What is the difference between The Glow Foundation and Superglow Inc.?
The Glow Foundation and Superglow Inc. are separate legal entities with different responsibilities.
The Glow Foundation is an independently governed 501(c)(3) public charity. It receives and controls charitable funds, approves grants, conducts nonprofit diligence, and provides donation acknowledgments.
Superglow Inc. is a separate Public Benefit Corporation that provides the Glow technology and services for creators, talent teams, brands, and communities.
The Foundation’s board retains responsibility for its mission, programs, grants, and charitable funds.
Still have a question?
No gimmicks. No pressure. Just a conversation with one of our team members.