Giving Needs a Revolution: Why We Built Glow to Be Social, Authentic, Fun, and Easy

Let’s be honest—giving today kind of sucks.

We live in a world where trust is at an all-time low. We see millions—sometimes billions—of dollars poured into causes, yet the problems they claim to solve still exist. It leaves us wondering, Does my donation even make a difference?

At the end of the day, we all want the same thing when we give: impact. We want to know that our generosity is actually going toward solving real problems, not disappearing into a black hole of inefficiency. But when trust is broken, it’s hard to believe that our giving truly matters.

That’s why giving needs a revolution. And that’s why we started Glow.

The Glow Effect: Giving Should Feel Good

We believe that generosity should be a joyful experience. In fact, that’s where the name Glow comes from—the feeling you should have when you give. Every part of Glow, from the product experience to the way communities engage, has been designed to make giving feel connected, transparent, exciting, and effortless.

To make that happen, we follow one guiding principle: Giving should be SAFE—Social, Authentic, Fun, and Easy.

S – Social: Giving is Better Together

Giving is meant to be done in community. Think about it:

• You can give $100 on your own, or you can give $100 with 1,000 people and suddenly make a $100,000 impact.

• When giving is social, it creates belonging—it connects us to something bigger than ourselves.

• It also drives accountability because when we give together, we can see the impact unfold in real time.

Glow is built for community-powered generosity. Whether you’re giving with your favorite creator, a brand you love, or a group of passionate people rallying around a cause, giving in a group makes every dollar go further.

A – Authentic: Giving Should Be Transparent

One of the biggest reasons people hesitate to give is lack of trust. Where is the money actually going? Who is benefiting? Will I ever see the impact?

Glow is built on radical transparency.

• Every donation has a clear impact story, with real-time updates on where the money is going.

• We prioritize honesty—even if that means admitting mistakes or sharing unexpected challenges.

• The community can engage in open conversations about who they’re supporting and why.

When giving is authentic, it restores trust. And when trust is restored, we all give more.

F – Fun: Giving Should Be Engaging

Science backs this up—generosity leads to a longer life, stronger relationships, and more happiness. So why is giving often treated as something boring or transactional?

Glow makes giving interactive and rewarding.

• You can unlock exclusive rewards for your generosity—VIP tickets, merch drops, early access to content, and more.

• Gamified features like leaderboards, community challenges, and impact milestones make giving feel like a movement, not an obligation.

• The joy of giving is built into the experience—because making a difference should be fun.

E – Easy: Giving Should Be Seamless

No one wants to jump through hoops just to be generous. That’s why Glow is designed to make giving as simple as possible.

• Join a giving community in two clicks.

• Use Apple Pay, Google Pay, Venmo, or direct bank deposits—whatever is easiest for you.

• Set it and forget it—Glow automates giving so you can focus on impact, not logistics.

When giving is easy, more people do it. And that means more impact.

The Future of Giving Starts Now

We believe that giving shouldn’t feel like a burden—it should feel like a privilege. It should be social. It should be transparent. It should be fun. And most of all, it should be easy.

That’s what we’ve built with Glow. And we’re just getting started.

So, if you’re ready to be a part of a giving revolution? Join a community now and experience the SAFE way to give. Because when generosity is done right, it changes the world—and you in the process.

Join a Glow Community Today by downloading the Glow app on APPLE or GOOGLE.

Join our newsletter to find out more about our latest giving circles.

Scroll to Top