Trust is the most valuable currency we trade in today. It determines where we spend our time, who we listen to, and what we invest in—whether that’s a product, a community, or a cause. But here’s the problem: trust is in crisis.
We don’t trust the news.
We don’t trust big institutions.
We don’t trust nonprofits.
What do we trust? The people closest to us—our friends, our communities, and the influencers we follow. In a world where skepticism runs high, the only thing that holds real value is authenticity. As soon as trust is lost, everything crumbles. The product, the mission, the movement—it all loses meaning.
At Glow, we take this reality seriously. Especially in philanthropy, a space that has struggled with trust for years.
Let’s be real—how many times have you donated to a nonprofit, only to feel like your money disappeared into a black hole? No updates. No transparency. Just a transaction, not a relationship. Did your $50 actually make a difference? Or did it just go toward another bloated executive salary?
This lack of accountability is exactly what Glow was built to change.
Radical Transparency: The Glow Way
Philanthropy should be honest, clear, and measurable. No smoke and mirrors. No vague promises. Just real impact you can see.
1. Down to the Dollar™ Promise
Every dollar given through Glow communities is tracked and visible. Whether it goes toward growing the community, funding a campaign, or supporting an initiative—you’ll see exactly how it’s used. If a project is funded, you’ll follow along and see it unfold.
No mystery. No guessing. Just clarity.
2. Impact You Can Follow
When you support a campaign on Glow, you don’t just donate—you stay connected. Nonprofits receiving funds are required to provide real-time updates that appear directly in your home feed. If you helped fund a water project in Africa, you’ll see the community drinking from the well. If you helped rebuild after a disaster, you’ll see homes being restored.
Your generosity isn’t a one-time moment—it’s a story, and you get to watch it unfold.
Accountability That Raises the Bar
Transparency is about more than just reporting the wins. It also means being honest when things don’t go as planned. If a goal is $50,000 to build a school, we want to show you that school actually built—not just tell you a good story.
That’s why we’ve built layers of accountability into Glow’s DNA.
1. The Glow Score™
Not all nonprofits are created equal. Some are exceptional, and some—well, let’s just say they tell better stories than they deliver results.
That’s why every nonprofit on Glow is vetted through a 35-step process before they can receive funds. We evaluate things like:
✅ How they treat their employees
✅ Executive compensation & overhead costs
✅ Year-over-year program growth
✅ Reputation within the industry
Then, we assign them a Glow Score™, so you know who you’re giving to and how they operate. Because your trust is too valuable to be taken for granted.
2. Annual Audits & Public Reports
Glow’s nonprofit arm, The Glow Foundation, undergoes a third-party annual audit—and we make the results publicly available. We believe accountability shouldn’t be an option; it should be the standard.
Why This Matters: A Story From the Field
This isn’t just theory—it’s personal.
I’ve spent years in the philanthropy space, and I’ve seen what happens when trust is broken.
One experience still haunts me.
I traveled to Gulu, Northern Uganda, to check on a school project that a well-known nonprofit had fundraised millions for. When I arrived, I was expecting to see a school full of kids. Instead, I found nothing.
No school.
No classrooms.
Just an empty block of land surrounded by a fence.
The locals knew the name of the nonprofit. They had seen their leaders driving around in black SUVs, but they had never seen a school built.
Back in the U.S., this organization was telling an incredible story—raising millions of dollars—but on the ground? Zero impact.
This is why Glow exists.
This is why we don’t just “hope” donations make a difference.
This is why we ensure you see the impact—in real-time.
Because philanthropy shouldn’t be about blind trust. It should be about real, measurable change.
The Values that Ground Us: Trust & Accountability First
At Glow, we believe:
- Trust is earned through action, not words.
- Accountability isn’t optional—it’s foundational.
- You deserve to see the impact of your generosity.
When you give through Glow, you’re not just sending money into the void—you’re joining a community that values trust, transparency, and real impact.
Because trust isn’t just a feature of Glow.
It’s the very reason we exist.